Vipps is Norway's leading mobile payment application, with more than 3 million users. Having grown rapidly over the last years, one of their main goals is to simplify the current application. At the same time, Vipps has introduced payment for children with parent controls, added support for QR and bill scanner. While adding this new features, we have worked hard to do this without sacrificing the simplicity of the app.
The most visited screen demanded the most respect, we kept improving on it, with the addition of new functionality, the focus was on making sure that we kept the service easy to use, and intuitive to navigate on.
We wanted to make sure the most used features were always available, so my suggestion was to bring the transfer actions right up in front, the content was “hidden” previously behind a button, now it’s quickly accessible.
With the partnership with Alipay and more services using QR as “identify me” feature, the need to add this was a no-brainer, this way payments could be done anonymously and is quicker than typing any identification.
Unlike most financial institutions, Vipps has realized that they are primarily a technology company. They currently has the largest in-house design and development team in Norway. And like other technology companies, Vipps knows that they cannot build everything themselves, but have to rely on close partnerships with other companies. Shortcut has been a partner for Vipps for several years, and many Shortcutters have spent long days at the Vipps office in Bjørvika, shipping amazing new features to Vipps' more than 3 million customers.